WHAT OTHERS HAVE SAID...
“[Anthony] cuts the crap — or BS, if you prefer — and offers the rare portrait of the watch influencer as an educator rather than a celebrity.”
““Nowhere else have I found the type of insight into the world of watchmaking as I have from following [Anthony].
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“Very informative, loads of practical information plenty of illustrations, very enjoyable and fun to read among many other things...”
“Funny, instructive, and downright refreshing... Find out for yourself.”
“He’s the only one who manages to blend humor in this craft and anyone who’d like to learn a thing or two about watchmaking should definitely start here. He has a real connection with his craft which makes it so much easier to comprehend even the most complicated movements.
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“It’s rare when you meet someone who is as enthused with their field of endeavor as Anthony. The atmosphere he creates with his studiousness is infectious...”
MY NAME IS ANTHONY
I'm a Swiss trained Horologist who lived in Europe and moved to the USA. I’ve worked with and am certified by many brands like Rolex, Swatch (Omega, etc), and other industry giants you’ve all heard about.
I’ve been in the watchmaking industry since I was a kid and have gone through the ranks in different brands and industry giants. My entire family lineage lived and breathed watchmaking.
WHY I REMAIN ANNONYMOUS
You may also be wondering why you never see my last name or a clear photo. This is really to keep my identity safe in order to continue providing relevant up to date watchmaking info from the industry itself. The brands in the industry will blacklist you if they know you’re sharing information online to the public. For free.
There isn’t much reliable information on Watchmaking outside of what you see on watch forums and magazines for actual watchmaking. One of the reasons why I started this website, Instagram, and persona is so that I can share the information to you.
KEEP IT SIMPLE STUPID
My goal is to bring more attention to the field of watchmaking through concepts and philosophies that I’ve learned. Watchmaking literature is often times dry and boring as hell too. I try my best to make Watchmaking fun to learn and as simple as possible. I'm of the firm belief that less is more.
"Everything should be made as simple as possible, but not simpler."
- ALBERT EINSTEIN
READ THIS TO GET TO KNOW ME BETTER:
I'M NOT GOING TO ROMANTICIZE WATCHMAKING
I tell you all of this so that you can understand where I'm coming from when you read my work. I'm not going to romanticize watchmaking. I'm going to tell you as it is.
I love and respect the shit out of it now but I'm not going to bore you with some romantic flowery language.
I say that because I hated watchmaking at one point in my life. I’ve quit this field many times but got back into it later on. I respect the hell out of it now. It’s fair to say that I’m very balanced in my views.
So without further ado, sit tight and enjoy the show...
P.S.
If you haven't picked up my best-selling book on Amazon: 100+ No BS Watch Tips for Watch Enthusiasts & Salespeople then click on the image below
I also have a No BS Watchmaking Crash Course (NBWMCC) on the ETA 2824 and 2892 that you can check out here. A lot of my students have used these courses to pass their watchmaking certification programs and became certified watchmakers (see here for proof).
P.P.S
Yikes...
Almost forgot to say this too- If you haven't already signed up for the VIP peeps list, you're missing out on some killer content I send out!