Ever since I started teaching and educating people about watchmaking online through my website, Instagram, and Facebook, I've gotten lots of inquiries about my opinion on other people in the industry trying/attempting to do the same thing. Let me just say that I'm completely baffled. 😕😕

The amount of content that's out there seems to be garnering attention and followers just because it's a side that's not often seen. Not that my content is any better (I still feel like my content isn't where I want it to be yet but who's keeping track). I see videos of "watchmakers" doing a disassembly or a reassembly and it's just completely wrong. I see oiling and lubrication videos that are just horrendously sloppy. I see so called "educational" videos that are just plain wrong and full of misinformation. But because the watchmaking industry has such a high barrier to entry, anything on watchmaking is already enough to win any watch enthusiast over. I'm already in complete disgust by the time I see anything remotely close to watchmaking.

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Watchmaking content is already rare enough so when people do find some content, they follow it blindly because that's something they don't see often. It's kind of like seeing your first pink unicorn. It gets your attention because you don't see a frigging pink unicorn everyday (if you've ever seen a unicorn, you probably need some help).

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Be careful with who you follow and take your watchmaking advice from. Even from me. You should always question everything. One of the lessons I've learned from watchmaking is to always question everything. Never blindly follow something.🗣🗣🗣